Fairtrade Pioneers

Why do we only use Fairtrade cotton?

How does Fairtrade benefit our farmers?


A Fair price
Fairtrade farmers get paid a guaranteed minimum price, plus they have more bargaining power to work together and get a better price for their cotton.

Extra Money
On top of this, farmers received the Fairtrade premium. This is an additional sum which goes into a communal fund for the farmers to use as they see fit.

Fairtrade farms have better yields and crops through organic training, shared knowledge via cooperatives and investment.


Fairtrade sets standards to protect the environment, including carbon reduction, water and soil quality, water management and no GMO’s. 

To encourage environmentally friendly practices, like developing nutrient-rich soils and encouraging wildlife to help control pests and diseases.

Fairtrade can provide access to finance and expertise in tackling climate change, supporting long-term environmental sustainability.


Fairtrade farmers usually work together as a cooperative. This helps to gives them more power to negotiate better prices for their cotton.

Fairtrade Standards are designed to prevent gender inequality, increase participation and empower more women to access the benefits of Fairtrade.

The extra premium benefits the whole community. Democratically elected representatives choose how it's spent and it is a really important part of Fairtrade.

How does Fairtrade work?

Unravelling the Thread: The Story of Fairtrade Cotton

Want to know a bit more about how your clothes are made? Here's a wonderful video from the Fairtrade Foundation that explores where cotton comes from and some of the difficulties faced along the supply chain. It's specifically aimed at young people to help them understand the impact of fast fashion and highlights the difference we can make to people’s lives through our buying choices. Keep any eye out for Arun from our cotton partners, Chetna Organic discussing the impact of Fairtrade!