At Little Green Radicals we’re on a mission to make the world better. We believe that how we do business and the choices that you, our wonderful customers make, have the power to change the world.
Pesticides? No thanks. We only use organic cotton to protect growers, their families and the land they live on from harmful chemicals. Plus, organic cotton is super soft, long-lasting and and gentle on your child’s delicate skin. What’s not to love?!
In 2005 we became one of the first companies to use Fairtrade cotton. And we’ve been choosing Fairtrade ever since. Simply put, this means we pay more for our cotton, which gives more to the farmers, their families and their communities. They receive a guaranteed minimum price which means they will always be able to cover their costs, plus an extra premium to make improvements to their daily lives.
We are extremely proud of the long standing relationships we have with our amazing producer partners in India (Deeps, Logotech, Qualiance and Rajlakshmi). Their skill and dedication means our clothing is beautifully made, fantastic quality and incredibly long-lasting. Our Fairtrade certification guarantees transparency and good working standards where the clothes your children wear are made.
For our new wellies, we've used certified Fair Rubber to guarantee fair conditions for producers, and YULEX® FSC deforestation-free natural rubber foam for the lining. No neoprene here!
Whilst most of our clothing is made from Fairtrade, organic cotton, there are some products that simply don’t work as well in this material. So, we found a fantastic partner who recycles post-consumer plastic bottles and polyester into fabric and voila, we have recycled waterproof outerwear and swimwear! So far, we’ve saved over 290,000 post-consumer plastic bottles from landfill!
We are always looking at how we can reduce our impact on the planet. Our clothing bags are 100% compostable and made from natural cereals, and all our packaging is recycled and recyclable. We also work closely with our producers to minimise waste and turn ‘rescued fabric’ into lovely new products.
We’ve replaced over 565,000 plastic bags (and counting...)
We pride ourselves in not following trends, focusing instead on making timeless, long-lasting clothes that perform brilliantly, even when they're put through the paces by the most rambunctious wearers! We hope our clothes will be loved by one child, and then passed along to another (and then another...)
And don't just take our word for it, we've won some lovely awards too!
Our revolutionary new partnership with thelittleloop means every product now comes with a trade-in promise. Once your little one has outgrown their clothes, use thelittleloop's simple trade-in tool to send them back and receive instant credit to spend with the brands you love!
After a paretn got in touch to say how hard it is to find affordable, organic, colourful clothes for her daughter who has disabilities, our production team got to work and created a new adaptive collection in collaboration with our community and leading disability charity Purple Tuesday.
Let's keep clothes out of landfill together! Even if clothes are built to last, the most loved ones will have some wear and tear. So we've put together some handy guides, from washing tips & simple fix-it tips to upcycling ideas for when they really have reached the end of their current life.
Be part of it
