A better way.

Once again, we're offering an exclusive early purchase of a collection to our loyal customers. Let me explain why. We are a successful growing brand, with over 7500 reviews, averaging 4.9, and a dedicated team who make me proud to come into work each day.

But we don’t do things like other brands. We don’t seek the cheapest. We don’t pay our suppliers after we have sold the product. We do things our way. The right way. It starts with our organic cotton farmers, who don’t have to handle dangerous pesticides and get a Fairtrade premium to fund things like nurseries. 

We work with great factories who look after their workers and respect the environment. We will give our Spring Summer '26 purchase order to them by the middle of this month, and we start paying straight away. It takes five or six months to make everything and get it here by boat. It makes it tough to grow the way we know we can and even tougher to order exactly the right things. 

That’s why for one week only we are offering you 20% off our new range, priority delivery and, of course, our usual 6 month returns. You also can choose to buy with just a 25% deposit and pay the balance just before your order is delivered. After one week the range will not be available to anyone else until we have dispatched your order.

So it will take a while to get to you. But we know it will be a treat when it arrives. Every order will help us get closer to right. Slow fashion, with love. Pre-Sale ends Wednesday 16th July.

Thank you so much for your support.

Nick Pecorelli, Founder 

Shop Early Spring delivery by 16th Feb 2026
Shop Summer Styles delivery by 28th Feb 2026
Shop Swim & Beach delivery by 31st March 2026